This year marks Singapore’s 60th birthday and we at Xero are incredibly proud to celebrate this nation’s remarkable journey. Singapore's story is one of inspiring openness, enduring resilience, heroic boldness and vibrant multiculturalism. These values are not just part of Singapore’s national character — they are lived and breathed every day by its small business community.

The SMEs that make up 99% of the country’s businesses, embody the same traits that have shaped this nation: open to innovation, resilient through challenges, bold in ambition, and grounded in service to diverse communities. They are, quite simply, the heartbeat of Singapore.

Singapore has always been the ideal place to bring Xero’s mission to life: making life better for small businesses, their people, and the communities they serve. Here, that means empowering SMEs to pursue their boldest ambitions through digital tools that help them work smarter, adapt faster and operate more efficiently — freeing up time and giving them the insights they need to focus on what matters most: innovating, growing, and shaping the future.

We’ve witnessed first-hand how Singaporean businesses embrace technology to transform productivity, deepen customer relationships and scale across borders. Our SG60: A Nation Built by Small Businesses campaign is a tribute to our customers — everyday Singaporeans achieving extraordinary things. Their stories reflect the same pioneering spirit that has defined this nation for decades, and helped transform Singapore into the global economic hub and one of the world’s leading countries, it is today.

These remarkable businesses, shaping Singapore’s society and economy, are some of Singapore's unsung nation-builders and we couldn’t be more proud to be part of their journey. Happy 60th, Singapore! Here's to the next chapter of your story – another 60 years of ambition, adaptability and community.