Resilience

GOODSTUPH: Delivering impactful ad campaigns for Asian brands in Asia

GOODSTUPH is a Singapore homegrown independent advertising agency that places "social" at the heart of everything they do. With a growing presence in key Southeast Asian cities like Singapore, Jakarta, and Bangkok, GOODSTUPH is well known for their unconventional approach, challenging traditional norms in the industry to deliver highly impactful campaigns. Xero provided GOODSTUPH with an easy to use solution that automated billing processes and follow-ups for overdue invoices. This freed up their team to focus their attention fully on their core business - to deliver great campaigns for brands in Asia.

The Challenge

GOODSTUPH is a Singapore homegrown independent advertising agency that places "social" at the heart of everything they do. With a growing presence in key Southeast Asian cities like Singapore, Jakarta, and Bangkok, GOODSTUPH is well known for their unconventional approach, challenging traditional norms in the industry to deliver highly impactful campaigns. As the business grew, it became challenging to keep up with billing, and operating in a relationship-heavy industry, late payments could lead to difficult conversations.

The Solution

Xero represented an easy-to-use solution that could scale in step with GOODSTUPH’s growth. Automating key financial processes meant that the team could focus their attention fully on their core business, with billing, invoicing, and following up on late payments handled automatically by the Xero platform. Besides increasing efficiencies, Xero also provided GOODSTUPH with an overview of all their markets on demand, empowering the team with better financial visibility into regional operations.

GOODSTUPH is a Singapore homegrown independent advertising agency that places "social" at the heart of everything they do. With a growing presence in key Southeast Asian cities like Singapore, Jakarta, and Bangkok, GOODSTUPH is well known for their unconventional approach, challenging traditional norms in the industry to deliver highly impactful campaigns. Xero provided GOODSTUPH with an easy to use solution that automated billing processes and follow-ups for overdue invoices. This freed up their team to focus their attention fully on their core business - to deliver great campaigns for brands in Asia.

Company

GOODSTUPH

Industry

Advertising

Services Used

  • Invoicing
  • Reconciliation
  • Reporting

quote icon

'Xero helps me to be more diligent and makes accounting more accessible.

Pat Law, Founder of GOODSTUPHunderline asset

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